ABOUT US
Finding Inspiration in Every Turn
So Social is a boutique agency that specializes in tailor-made social media marketing solutions. Our inception stemmed from a desire to motivate and empower businesses to harness the power of storytelling through social connectivity and engagement.
We breathe life into brands by embracing the nuances of the social landscape and deliver cutting-edge concepts that go beyond the ordinary to foresee the trends of tomorrow.
OUR STORY
Every brand has a story—let’s make yours unforgettable. So Social is where strategy meets storytelling, crafting digital experiences that don’t just capture attention but hold it. We’re a boutique social media agency built for brands that want to stand out, connect deeply, and drive real results.
From tailored content strategies to high-impact visuals and trend-savvy campaigns, we bring brands to life in a way that feels effortless yet intentional. Whether you're a restaurant, real estate firm, or cutting-edge startup, we create content that speaks your language and resonates with your audience.
MEET THE TEAM
PRINCIPAL
TRACY SO
Tracy brings a wealth of experience in comprehensive strategy, communication, content generation, social media management, and branding through her tenure with both local and international organizations. Her dynamic background and hands-on approach allows her to become an asset in an industry that is ever evolving.
A graduate of the Bachelor of Arts in Professional Communications program at Royal Roads University, and a Public Relations Diploma from the University of Victoria, Tracy takes the lead in driving marketing and communication initiatives for businesses spanning various sectors.
Fuelled by local narratives, Tracy dedicates her leisure time experiencing and capturing the diverse culinary landscape. After all, at her core, she is an impassioned gastronome.
MANAGING PARTNER
SOPHIA CLEDERA
With a passion for creativity and innovation, Sophia has built a reputation for helping businesses thrive in the ever-evolving digital landscape.
Sophia’s expertise spans various industries, including fashion, hospitality, tech, and wellness, where she has helped both startups and established companies grow their audiences and boost engagement.
When she's not strategizing campaigns, Sophia explores the world, where her travels fuel her marketing creativity. From sampling local cuisines to immersing in cultural nuances and global design trends, she draws inspiration from every adventure to bring fresh, innovative ideas to her clients, crafting strategies that resonate with diverse audiences.
ACCOUNT COORDINATOR
SARINA KWAN
Rooted in creativity and a keen eye for detail, Sarina Kwan brings a fresh perspective to every project she touches. Her background in the creative arts, design, and hospitality fuels her ability to craft compelling campaigns that leave a lasting impression.
Sarina’s experience spans diverse creative fields, including visual design, performing arts, and hospitality-driven initiatives. She has a talent for transforming concepts into vibrant realities, ensuring each project resonates with its audience.
When she's not coordinating campaigns, Sarina can be found expressing herself through dance or exploring the intersections of art, culture, and design. Her love for movement, creativity, and delivering exceptional experiences inspires her work, helping her bring innovative ideas and meaningful connections to clients.
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CREATIVE LEAD
DOMINIC KWOK
Dominic possesses an innate gift for storytelling, allowing him to approach new projects with an artistic cinematic touch. A true authority in multi-camera production, direction, lighting, and audio blending, Dominic assumes a pivotal role in shaping top-tier content for our clientele.
Having graduated from BCIT's esteemed Television and Video Production program, Dominic consistently challenges the frontiers of production, acting as a catalyst for the next wave of creators to venture beyond their comfort zones and capture narratives from a unique vantage.
